In my article this year in May (Why projects in distress are rather written off than recovered) I described my impressions and considerations about restraints to refer to neutral and competent help in distressed situations. Failure culture is actually one of the main causes for distressed Projects and especially for ongoing or repeated project crisis, and therefore subject of my article here.
Different treatment of crisis situation at companies vs. projects
When companies are in trouble it is obviously a matter of course to bring a crisis-proven consultant (“Turn-around Manager”) on board to apply leverage with his independent insights without mind cuffs and get the company going again. However at troubled investments and distressed projects, even if they are immensely expensive or strategically important, the accountable managers unequally do harder to confess the fact that they are tied up in dangerous waters which they are not able to get out by own means and their project management without significant losses. To all instants and purposes this seems not understandable, as a failed or cancelled project leaves no value to anybody; it’s just an expensive write off, isn’t it? Why then, with the same matter of course, don’t they instead ask an experienced external professional how to yet safeguard at least some benefits and ROI at the troubled project?!
After the broadcast of my article in October I received a lot of feedback and intensely discussed with many colleagues and clients. I now would like to summarize the results here, and to keep the discussion stimulated widely spread. Ideally I’d like to consolidate feedbacks here to provide the information to all participants and interested people. Therefore I’m happy if you adopt my stimuli from the various media and then use the comment functionality here for an intensive, multi-level discussion.
So, what findings about the treatment of projects in distress did I manage to collect?
The reasons for serious problems at projects as a matter of fact are usually of a quite simple nature. What seems to be trivial for my as an expert, is obviously a widespread mystery in practice: Always and everywhere it’s the same, well known, basic mistakes that happen. In certain melanges they then lead to the calamitous vortex that threatens the project to be absorbed. And those who steered it into this situation probably won’t find the way out – if they had seen the peril they obviously wouldn’t have gone there at all !
There are cultural differences dealing with the crisis situation. American/English owned companies tend to react much more willingly and faster to analyze, pinpoint and eliminate the causes than German companies do. In Germany the loss of face seems to outweigh the economic success – very irrational and expensive !
For the same reason the former also ask for competent, external help much more early. If you don’t have the competence for resolution in-house you simply buy it. That’s more efficient and effective, and as we know just in crisis situations time is money !
Corporations behave different compared to medium-sized companies. In big organizations project management processes are increasingly mature and well documented, consequent application however depends on the project manager’s individual qualification and the management’s priorities. When problems appear often responsibles‘ first look is on their own careers. Issues are dismissed, whitewashed or not reported more often. In case of doubt they look for a scape goat, if possible not at the own department. Management frequently is not involved enough, learns late about the problems and decides to consequently take countermeasures even later. Because of the companies‘ usually strong financial backgrounds projects are more likely to be cancelled and written off; some do simply fade away if not driven „top-down“.
In medium-sized companies management mostly decides faster and more consequently – well, it matters to their own money. Having not enough corporate PM capacitiy the project leads have (too) many projects to look after in parallel and are deeply involved in functional work on top. Project Management as a discipline is rarely mature and well-marked. Moreover established corporate culture and a market position free of sorrows for decades have often built a very functional, product oriented way of thinking, in which the management often has not yet properly anticipated their operational roles in their projects. External advisors are said to be too expensive, to have no clue of the company’s individual business, and to be be a potential leak for corporate internal affairs. Here it’s more the jeopardized halo of the patriarchy that leads to long lasting hope for self-healing and prevents efficient and effective solutions.
At public authorities in many countries problems mostly are pre-programmed „in the system“. Processes and instructions for solicitation and seller selection, like German VOB, are pre-defined in nuclear detail; after that projects are expected to strictly follow the contracts. Project management often does not exist at all or is limited to coordination without authority; mostly it is also contracted to the supplier. The faith in regulations washes clean from all insufficiencies outside the rules and blocks self-reliant initiatives for improvement. It really takes a very prominent “bad case”, highly political and too big to die, and a very prominent external savior from the political environment to make a significant setting the course happen. Let’s not examine his own competence to recover distressed projects…
Projects at corporations and public authorities also often suffer from insufficient staffing of the project management positions. To simplify and rationalize the supply chain they prefer to depend on “preferred sellers” or even contract only with the big (and expensive) consultancy firms – without distinction of the hired resources’ effective quality. Procurement’s price lists and provider’s frame contracts rarely leave enough range for adequate project management staffing. Many responsible department leaders therefore need to put up with what they get for small money – even in distress situations !
Distressed Projects recovery is (almost) always beneficial
But nearly all troubled projects and investments have one thing in common: With a small effort and a little bit of impartial support they could be led to a reasonably successful result – much cheaper than if continued as is ! Bringing project partners stuck in positions back to objectives, and achieving agreement on cooperation with concrete, expedient measures would already be „half of the rent“. Within the project there is mostly the willingness to proceed so, the openness has to take place in the accountable management’s heads.
Now it’s your turn. What, in your experience, are the biggest road blocks why projects are still rather written off than recovered? Write your comment, provide your input about the causes for distressed projects to a discussion of which we all can learn and profit !
Business affairs are going pleasantly, order books are well filled, and you could enjoy and work on shaping the future. But then there are again issues coming up at some nasty project – do you have to take care for everything yourself?!
The colateral of ignorance is alarming
Coincidentally researches report since years about on average more than 46% of all projects failing to meet their schedule, cost and/or scope/quality targets, 19% to be terminated early. 33% of budgets is spent for „repair“ of projects in distress. Just do the math for the amount of money which is burnt here …
If you look at the causes it’s not technical (6%) and resource (9%) issues holding the top ranks, but rather insufficient project management (16%) and lacking management and organization support (18%). Additionally in most cases there are unclear requirements and stakeholders‘ goals (12%), and bad communication (15%) among the involved parties incl. the management.
You think that should lead to considerations at those responsible for authorizing investments initiating projects. 60% of responsible executives know about the opportunity cost of bad projects, but only 20% support PM initiatives to improve the situation in their companies instead. Moreover project management is perceived as a commodity by many managers – and treated accordingly.
The classical management science leaves out projects
The classical study books of business administration and economics (Schumpeter over Keynes to Taylor and Drucker) confine themselves to the management of the running business of enterprises like production, financials, sales etc. But isn’t conducting projects to adapt the company to the market requirements and to shape it for the future an equally necessary daily business and a strategically important task?
To manage projects properly and professionally, to optimize processes and equipment, to pay an attention to them adequate to their strategic importance to achieve the enterprise’s business objectives – shouldn’t that be an imperative for everybody in charge of projects on the C level, just like it’s practiced in the operations area?! With the business you earn the money, in investments and the resulting projects you build for growth and future ! The capability to manage projects professionally should therefore be a strategic asset as well, shouldn’t it?
Where is the business value of proper project management then?
As to operative benefits there are significant improvements in PM process quality, often even costs neutral:
Effective monitoring and control of the project’s situation
Faster and more efficient reaction
Process performance and efficiency control
Consistence and repeatability of results
In addition there is a considerable qualitative improvement at the project results, increasing adherence to planning and targets (CPI/SPI min. +20%) and cost savings, e.g. by avoiding unplanned long hours, expensive rework etc.
What management profits from
Management receives planning stability by „clean“ processes like more realistic estimates leading to practicable planning and as a result to stable calculations. Improved project control / governance provide better information for decisions, and pro-actively managed risks prevent losses and ensure higher returns on investment.
And last but not least there are the strategic advantages: Efforts prioritized by returned business benefits generates better resource efficiency, which makes for more throughput/capacity and therefore more revenue and/or flexibility. More reliable results increase customer satisfaction and retention, thus providing advantages at image and competition, and, and, and …
It seems to be worthwhile taking project management serious and valuable in companies, and supporting your projects more actively. Just start considering project management as a strategic asset – I’m happy to provide you many more good arguments for this !
Assign scarce resources to multiple projects in the pipeline following priorities given by the company’s strategic objective framework. Adapt long runner projects to changing environments and requirements to achieve maximum benefit from resource allocation. Not primarily deliver products and services, but by these deliverables prepare and enable the organization for capturing sustainable and strategic benefits. That’s the added value that is behind competent Project Management,
Project Management is the matter of the Management
Where does project and multi project management end, and where does programme and portfolio management begin? Where is it appropriate for executives to delegate simple projects as a “commodity”, and where is mature project, programme and portfolio management in the very responsibility of the top management? There are still wide gaps between project handbooks, corporate project culture, and project and enterprise leadership.
Science and management still need to realize and acknowledge that besides manageing the daily business there is another, meanwhile similarly important area of leadership which, by investments and initiatives (= projects and programmes) prepares and adapts the company to the market requirements and future. Then there is a chance that the added value deriving from this area is valued appropriately enough to be managed as professionally as the running business, and thus is able to achieve better success ratios and meet targets better than it is until now.
That similarly applies to crisis management
I’m also curious when it will be that the business value of organizational project management will be acknowledged by the C-level in a way that allows recovering troubled projects as consequently as it is done with companies in distress. It would mean million wins with ROI and time to market for companies if the management would set priorities right here as well and provide help to projects with wrong set up or staff early enough, instead of wasting and burning employees, resources, motivation, trust and a lot of money by waiting, pressure and hope for self-healing.
Also in its this year’s study the Project Management Institute (PMI) again assesses the actual trends that will influence our profession Profession Projektmanagement and its development now and in the near future.
It also shows that the success ratio of projects is decreasing again since 2008. Fewer than 2/3 of projects meet their goals and business intent, and about 17% fail outright. This means in plain figures that from every $1 billion of project volume $ 135 Mio. is burned money, not yet counted the collateral at business benefits like missed market opportunities, bad efficiency, losses at the bottom line etc.. But the research also shows that companies with a “mature” project organisation manage to realise their project objectives and benefits at 90% on average, whereas such that work in a “do more with less” business environment only achieve in 34%.
This actually is not a new insight, and it is not only promoted by PMI plausibly. Good project management definitively is an invest in a strategic business asset, not only a commodity or a part-time work ! And if the necessary know how is not (yet) available within the company it is eonomically reasonable to get some experts on board – for an important project, or for implementing an organisational structure, processes, and tools which enable for good project management. The price for good project managers can’t be by far as high as for burned money in insufficient projects !
Visit also the PMI Community Blog and the PMI Website about the topic.
Enjoy reading and receive lots of (new or well known) inspirations. To download the study please click on the PDF icon:
P.S.: In my article from last year you still can access the 2012 study. A comparison of the forecasts and the reality is always interesting 😉
I recently read a exciting article in Havard Business Review Magazine. In an extensive research Heidi K. Gardner proves, that nearly always the Leadership behavior in teams gets worse if pressure comes from above: the Project Manager becomes risk averse, approaches reduce to proven instead of optimal, creative or innovative ideas are thwarted demotivatingly. In this environment of tension a top project manager has to demonstrate that he resists the pressure and so backups his team – for outstanding results that make the difference.
A project manager in the USA, according to a 2006 PM Survey of Architecture, Engineering, Planning and Environmental Consulting Firms by Zweig White Information Services LLC (Natick, Mass.), worked on average 49 hours per week. Of this time he spends 39% with design or other technical activities, 36% for marketing and sales, only 11% he has time for his project management duties, 10% are needed for firm or office management and 4% for miscellaneous tasks.
Although this survey only covers one industry sector the “misuse” of project managers also in other industries for tasks not belonging to the profession, especially in technical contributions and business development, appears to be the rule rather than the exception. This might also explain why many troubled projects significantly improve when the well skilled, but overwhelmed by “PM on the side” project manager is relieved by assigning an additional project manager who is dedicated to deal exclusively with the management of the project (including the project’s recovery).
Conclusion: Project management is not a “part time job”!
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